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Monday, May 21, 2007

I have happies for Marlboro 5s

Seeing this in stores made me all goldfishy inside. Moom-moom-moooooom, my heart went. It's a marketing concept that's undeniably well planned and executed. First there were 10s and now there are 5s. Tapping more of the stick sales market via convenient foil packed ciggies.

So Winston has long copied Marlboro 10s. Feh! But Marlboro would have had a far enough head start with this innovation before the competition catches up.

The sachets Marlboro 5s come with are displayed in sari-sari stores like, think shampoos, fabric softeners, coffee, creamers, and Boy Bawang, affordably priced at P7.50 a pack.

Hung.

Hung and visible.

Great thinking, Marlboro! Absolutely commendable.

Also, Government Warning: Smoking Kills.

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At May 22, 2007, Blogger Koryn said...

uy...am i sensing nostalgia here? nyahehe.

 
At May 22, 2007, Blogger Fritz said...

Oh yes. PM will always have a special place in my heart. Always. Emo.

 
At May 29, 2007, Blogger lateralus said...

Marlboro 5's : Death Made More Affordable!

 
At May 29, 2007, Blogger Fritz said...

Not really "more" affordable. It has the same cost as before, effectively at 1.50 per stick. More convenient and less bulky is more like it.

 

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